Hoka Director, Sales Iberia & Italy - HOKA

Director, Sales Iberia & Italy - HOKA As Sales Director, South, HOKA, EMEA, you’ll drive the long‑term strategic growth and retail ecosystem of the HOKA brand across Italy and Iberia. You’ll lead the transition from a distributor‑led to branch‑led market in Iberia, recruit and develop a high‑performing sales team, and build strong relationships with senior business partners and retail buying groups. Your leadership will be key in growing revenue, market share, and brand equity, while ensuring the brand’s presence and standards are maximized at every touchpoint.

Your Impact

Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives

Lead, manage, and develop strategic and field sales representatives, supporting their growth and success

Build and oversee the retail ecosystem using brand‑building and consumer‑focused guidelines

Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams

Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns

Develop profitability and maximize sales within target markets

Collect, manage, and share sales information with the EMEA Senior Sales Director and other departments

Represent Deckers Brands positively and drive service excellence

Identify sales opportunities through comparative analysis of sales data

Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings

Ensure compliance with brand guidelines, product training, and standards

Promote corporate ethics and values to all teams and business partners

Who You Are

Highly commercial, customer‑focused, and ambitious, providing strategic leadership and acting as a role model

Resilient under pressure, relentless in pursuit of impact, and willing to question and challenge

Obsessed with the consumer and retail ecosystem, energetic and enthusiastic about business improvement

Able to exercise independent judgment, with excellent communication, team‑building, project management, and organizational skills

We would Love to Hear from People with

Substantial experience in commercial sales/marketing at a national level, proven sales management experience

Experience in sports goods and footwear sector desirable, keen interest in running and outdoor activities

Previous experience in cross‑functional/matrix organizations, proven brand management and successful sales

Demonstrates Deckers values, ambitious, confident, emotionally intelligent, motivated by challenges, assertive, passionate about results, dynamic, energetic, forward‑thinking, celebrates successes, highly motivated, innovative, and creative

Strong problem‑solving skills, able to deal with ambiguity, committed to results, focused on retail partners and consumers, effective presentation and conflict management skills

What We Will Give You

Competitive Pay and Bonuses – a variety of competitive compensation programs to foster career development, reward success and show employees how much they’re valued

Generous Holidays and Bank Holidays – plus time away from work, including half‑day Fridays if work is finished for the week

Extras, discounts, perks and volunteering opportunities – discounts to products and community‑based programs

Growth and Development – extensive opportunities and support for personal and professional development including a Global Mentorship Programme

Hybrid & Flexible Working Environment

Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

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