Descrizione dell'offerta
Digital Marketing Specialist (SEO, AEO, GEO & Social Media)
We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.
Key Responsibilities
- Develop and execute SEO strategies to improve organic search rankings and website visibility.
- Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search.
- Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines.
- Manage and grow social media channels, increasing engagement and brand awareness.
- Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.).
- Analyze performance data and KPIs to continuously optimize strategies.
- Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness.
Requirements
- Proven experience in digital marketing, with a strong focus on SEO and social media.
- Solid understanding of AEO and emerging GEO practices.
- Strong analytical skills and familiarity with web analytics tools.
- Excellent copywriting and content strategy abilities.
- Proactive mindset, results-driven approach, and strong teamwork skills.