Manager Ii Product Marketing

ASM is a leading global supplier of products, services, and materials for semiconductor processing. For more than half a century, innovation has been at the core of everything we do. Our smart, ambitious people are dedicated to creating cutting-edge solutions for the world’s leading semiconductor providers. Every day we push the development of next-generation computer-chip technology, always staying a few steps ahead of what’s next.

• The talented, enthusiastic people at ASM are just like you: dedicated to improving people’s lives and unlocking new potential. With our collaborative approach to R&D, we advance key semiconductor technologies and platforms like ALD, epitaxy, PEALD, PECVD, and vertical furnaces. Recently, we entered the promising high-growth market of silicon carbide epitaxy. Year after year, our innovations help make chips smaller, faster, and more powerful. Our technology is in AI, medical equipment, 5G, smartphones, autonomous driving, and more.

As a

• Manager Product Marketing at ASM,
• you’ll have opportunities to make a global impact in a fast-growing business. While the workload is challenging, you are given independence and autonomy to perform at your best. This role requires innovative thinking, collaboration, the ability to work under pressure, and attention to detail. If you have an entrepreneurial mindset, enjoy driving results, and are a team player, this is the role for you. You will work with a diverse set of internal and external customers and products daily.

Key Responsibilities

1. New Product Introduction (NPI): Conduct detailed market analysis, assess product-market fit, develop business plans, align internally, and position products.
2. Product Life Cycle Management: Drive products from conception to high-volume manufacturing and eventual obsolescence, continuously improving processes for operational efficiency.
3. Product Roadmaps: Envision, define, and deliver product roadmaps, updating them through customer and internal discussions.
4. Cross-functional Program Management: Manage R&D projects supporting the product roadmap, align priorities, and work with development teams on specifications and success metrics.
5. Financial Management: Oversee product cost structures, execute margin improvement strategies, and work with finance on NPV and IRR calculations.
6. Business Planning and Market Analysis: Present at company meetings, create business plans and forecasts, support budgeting, and conduct competitive analysis.
7. Customer Engagement: Develop customer presentations, perform market and competitive analyses, and analyze the cost of ownership.
8. Competitive Analysis: Develop product scorecards and understand competitive dynamics affecting solutions and opportunities.
9. Supplier Engagement: Collaborate with suppliers to develop capabilities for new products.
10. Strategic Marketing and Communications: Develop IP and licensing strategies, prepare go-to-market strategies, and create strategic presentations for executives.

Requirements

• 5-10 years of relevant experience in product management or technical marketing within the semiconductor capital equipment or related industry.
• Masters or higher in Materials Science, Electrical, Chemical, Mechanical Engineering, or related fields is a plus.
• Experience in semiconductor processes or devices, especially deposition technology, is advantageous.
• Experience with customer engagement or supplier management.
• Ability to coordinate across multiple disciplines and understand the product lifecycle deeply.
• Proficiency with capital equipment systems in semiconductors or similar industries.
• Willingness to travel globally (~10%).

At ASM, we support our people’s development and promote an inclusive, diverse culture built on trust and transparency. Our people are our strength, and we value everyone’s differences.