Market and Business Intelligence Analyst (m/f/d)

Market and Business Intelligence Analyst (m/f/d)

Location: Milan or Bussolengo , Italy.

The Market and Business Intelligence Analyst creates value for the company by delivering data‑driven insights and solutions that support Planning, Sales, Management, Finance, and other key teams. The role focuses on developing and maintaining analytical tools and backend systems to enable informed decision‑making and identify new growth opportunities. The analyst plays an important role in building a data‑driven culture within the organization by providing training, proactive analysis and practical recommendations to improve sales performance, operations, and overall efficiency.

What you will be doing

• Support pipeline management and forecasting improvements for different business divisions using available data sources.
• Develop and maintain analytical tools and digital platforms to improve efficiency and self‑service capabilities across the organization.
• Analyze sales records and customer data to identify new business opportunities and market trends.
• Work closely with Product Marketing, Business Development, Global Sales, and Factory organizations to provide insights into product performance and customer business outlooks.
• Design, develop and document ETL processes to integrate and harmonize data from systems such as CRM, ERP (SAP, SD and FICO), and Pricing into the company’s data warehouse or data lake.
• Optimize and document business processes to ensure data quality, consistency, and proper information management.
• Apply technologies such as NoSQL, Machine Learning, and Natural Language Processing to discover new insights and opportunities.
• Maintain, administer and oversee the MBI data warehouse (data lake) and Tableau Server to ensure performance and reliability.

What we are looking for

Essential Educational and Vocational Skills

• A university degree (Msc, MBA or equivalent) in Business Informatics, Informatics, Economics, Business Economics, Statistics or Mathematics.
• Experience in modeling large data sets using SQL and ability to develop data mining, extraction (ETL), and data quality assurance (QA) processes.
• Exceptional communication skills – to explain complex findings in a clear and simple way to sales teams and management, and to discuss technical requirements and solutions with IT specialists.
• Problem‑solving – the ability to translate commercial and/or operational challenges into data‑driven solutions and insights.
• Advanced time‑management skills due to the requirement to manage both large‑scale and short‑term projects with multiple deadlines.

Essential Technical Skills

• SQL (preferably T‑SQL/MS Azure Fabric)
• Python (preferably developed skills including knowledge of Git and maintaining own Venv)
• VBA/VBS (Visual Basic) and/or Power Automate (Power Platform and advanced MS Excel skills).

Additional Essential Criteria

• Advanced English language skills
• Willingness to work from the office if required
• Role does not offer visa sponsorship; must demonstrate full right to work in the EU.

What we offer

• Contract Type: Permanent
• International working environment
• Hybrid working – expectation to be office based 2 to 3 days per week
• Contributory pension scheme
• Access to Employee Assistance Programme
• Suite of voluntary flexible benefits

Equal Opportunity

Panasonic is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, and disability, or any other characteristics.