Descrizione dell'offerta
In this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and governance. You own the Marketing AI roadmap and translate it into deliverables with pilots and scale, coordinating Marketing, Digital, Data/Tech, Legal, and agencies. You enable practical AI usage at pace with trustworthy governance and measurable outcomes, shaping cross-market execution and knowledge sharing. You’ll build AI fluency in Marketing and ensure responsible use of GenAI.
competitive compensation package welfare and benefits offer opportunity to work in a global team permanent contract Own the Marketing AI roadmap and delivery plan with priorities, pilots, adoption and scale Develop AI-enabled content workflows and an AI content engine across copy, images, and assets Localize content for markets including language and regulatory constraints with defined briefs and approvals Embed guardrails and disclosure practices for GenAI-generated content and align agencies on use Oversee SEO/GEO/AEO agenda and share knowledge across markets with coordinated execution Translate GEO evidence into a content influence plan to improve trusted citations Define GenAI-related KPIs, establish tracking and reporting rhythms, and connect insights to action Ensure AI use cases follow governance, approval flows, checklists and trustworthy AI principles Create do/don’t guardrails for Marketing and agencies considering ethical and reputational aspects of GenAI Degree in Marketing, Digital, Data/Analytics, Business or a related field Proven experience leading AI-enabled marketing initiatives including content workflows and performance optimization Strong understanding of SEO to GEO/AEO shifts and how content influences AI-generated answers Experience managing cross-functional stakeholders and external partners with an execution-first mindset Knowledge of AI governance and trustworthy AI in real workflows Strong communication, project management and stakeholder management skills International or global team experience is a plus Willingness to travel abroad Ability to manage complexity, ambiguity and multiple priorities
In this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and go…
#J-18808-Ljbffr
competitive compensation package welfare and benefits offer opportunity to work in a global team permanent contract Own the Marketing AI roadmap and delivery plan with priorities, pilots, adoption and scale Develop AI-enabled content workflows and an AI content engine across copy, images, and assets Localize content for markets including language and regulatory constraints with defined briefs and approvals Embed guardrails and disclosure practices for GenAI-generated content and align agencies on use Oversee SEO/GEO/AEO agenda and share knowledge across markets with coordinated execution Translate GEO evidence into a content influence plan to improve trusted citations Define GenAI-related KPIs, establish tracking and reporting rhythms, and connect insights to action Ensure AI use cases follow governance, approval flows, checklists and trustworthy AI principles Create do/don’t guardrails for Marketing and agencies considering ethical and reputational aspects of GenAI Degree in Marketing, Digital, Data/Analytics, Business or a related field Proven experience leading AI-enabled marketing initiatives including content workflows and performance optimization Strong understanding of SEO to GEO/AEO shifts and how content influences AI-generated answers Experience managing cross-functional stakeholders and external partners with an execution-first mindset Knowledge of AI governance and trustworthy AI in real workflows Strong communication, project management and stakeholder management skills International or global team experience is a plus Willingness to travel abroad Ability to manage complexity, ambiguity and multiple priorities
In this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and go…
#J-18808-Ljbffr
Candidatura e Ritorno (in fondo)
Ricevi annunci simili
Inserisci la tua email: ti avvisiamo quando escono nuovi annunci corrispondenti.
✅ Controlla la tua email e clicca il link per confermare l'alert.
Nessun account necessario. Disiscrizione con un clic dall'email.