Descrizione dell'offerta
Marketing & Content Specialist (Italy)
Location:
Remote from North Italy — with occasional travel within Italy and to Spain
Language Requirements: Italian, Advanced English (C1), Spanish is a plus
Employment Type: Full-time
Our Story: From Market Leader to Global Expansion
Smileat is the leading reference brand for organic and natural baby food in Spain. We hold a market share of over 50% within the organic baby food segment and are consistently ranked at the very top of the most recognized and high-quality brands trusted by families.
We are a young and dynamic company founded in 2015 by two young entrepreneurs with a clear vision: to offer healthy, high-quality, and transparent options to families. Since then, we have achieved resounding success, rapidly consolidating our position as the number two baby food brand overall in Spain and the undisputed leader in the bio segment.
Our commitment goes far beyond our products. Smileat is a certified B Corp, which means we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. Furthermore, we are a profitable company backed by key strategic investors who fully support our ambitious growth goals.
⭐ The Next Chapter: Launching the Italian Market
After triumphing in the Spanish market, Smileat is embarking on an ambitious international expansion plan. It is the perfect moment to bring our mission and innovative products to new families. While we are highly recognized in Spain, we are completely starting from scratch in Italy—no one knows us there yet! We are looking for the right person to build our brand presence, capture hearts, and translate our unique culture for Italian parents.
Your Mission
Bring Smileat’s voice and mission to life in Italy. You will act as the brand custodian and market launcher, translating our core culture through creative digital copy, high-impact social media management, localized event execution, influencer networks, and healthcare professional endorsements, while providing strategic support to our local sales team. This role requires a highly autonomous and proactive professional capable of independently driving projects and priorities in a remote work environment.
What You’ll Do
1. Digital Copy, Content & Paid Social
Paid Social & UGC: Plan localized paid social campaigns (Meta). Define creative angles, localized messaging, and campaign structures tailored to Italian consumers. Analyze performance data (creatives, copy, formats) to continuously iterate and improve campaigns. Identify and coordinate with local UGC creators aligned with the brand.
Content Creation: Write high-impact copy for Instagram, TikTok, LinkedIn, and YouTube. Create organic content specifically for TikTok, actively participating in front of and behind the camera. Adapt global ideas across channels while spotting local trends to turn them into immediate brand opportunities.
Community Management: Engage daily with our Italian community to foster strong brand affinity, convert audiences, and build brand love.
2. Field Marketing & Event Activations
Family Events: Proactively search for relevant family-oriented events, parenting fairs, and local gatherings across Italy.
Execution & Participation: Coordinate materials, product sampling, and actively participate in these events to drive face-to-face consumer acquisition and community trust.
3. Influencer Marketing & Barter Collaborations
Influencer Outreach: Identify, pitch, and build long-term relationships with Italian micro and macro-influencers (maternity, lifestyle, healthy living).
Barter Management: Oversee barter collaborations from end to end, ensuring quality content delivery, analyzing results, and optimizing product distribution budgets.
4. Healthcare Professional (HCP) Endorsements
Network Building: Search for, identify, and establish communication with key Healthcare Professionals (HCPs), including pediatricians, pediatric nurses, and child nutritionists in Italy.
Credibility & Endorsement: Present Smileat's healthy food credentials to secure professional endorsements and build medical trust within the Italian market.
5. Sales Support & Local Synergies
Commercial Alignment: Provide active support to the local sales team whenever needed by preparing localized trade marketing materials, presentation kits, and retail-specific copy to maximize store listings and commercial success.
Who You Are
Cultural Translator: You love writing and possess an innate ability to adapt brand tone, voice, and nuances to the Italian market.
Autonomous & Driven: You are comfortable working remotely, managing multiple workflows independently, and maintaining cross-functional communication with headquarters. You excel at working autonomously, taking ownership of your responsibilities, making decisions independently, and proactively moving projects forward without constant supervision.
Analytical & Creative: You think outside the box creatively but rely on metrics, analytics, and data to evaluate success.
Hands-on: You are curious, fast-paced, and eager to dive straight into the action.
Mission-aligned: You genuinely care about what you do—and about what children eat.
What You Bring
Experience: 3+ years of experience in digital marketing, social media, or brand coordination.
Domain Knowledge: Solid background in digital environments (social media management, UGC activation, Meta Ads ecosystem). Experience within an e-commerce or FMCG environment is required; food or baby food sector experience is a major plus.
Languages: Italian speaker with absolute mastery of written communication. Advanced English (C1 minimum) is required for internal communication. Fluency or good professional proficiency in Spanish is highly valued to streamline alignment with the Spanish HQ.
Mobility: Readiness to travel within Italy and to Spain from time to time for team alignments and event executions.
❤️ Why Smileat?
Purpose: Be part of a brand that’s changing the future of children's food.
Impact: Launch a completely new market where your execution directly shapes international success and visibility.
Ownership: Full freedom to propose, execute, test, and learn autonomously. This position is ideal for someone who enjoys a high level of autonomy, accountability, and ownership in a remote working model.
Team: Work closely with an ambitious, hands-on, and real team environment.
At Smileat, we are committed to building an inclusive and diverse workplace. In line with our B Corp values and ESG commitments, we promote equal opportunities and do not discriminate on the basis of gender, age, ethnicity, disability, sexual orientation, religion, or any other protected characteristic.