Marketing & E-commerce Manager Italy

Location: Barzago (Italy)

Reporting line: Dual reporting to Country Lead Italy & CMO Spain

At Sports Emotion, we are driven by sport, digital innovation, and a deep connection with our community. We are a leading sports retailer specialized in football, basketball and running, combining retail expertise with a strong tech‑driven mindset.

What will you do?

MARKETING LEADERSHIP

Brand Management & Key Relationships

• Build and develop strong relationships with our main partner brands across all verticals.
• Ensure alignment between brand guidelines, commercial objectives and local market opportunities.

Retail Marketing & Activations

• Plan and execute in‑store activations and retail marketing initiatives to drive traffic, engagement and sales.
• Work closely with Retail and Operations teams to maximize impact.

Club & Sponsorship Marketing (SPOMA)

• Lead marketing initiatives to maximize the value of club partnerships and sponsorships.
• Ensure visibility, activation and performance of sponsorship assets and collaborations.

Budget Management & Media Coordination

• Own and manage the Italian marketing budget.
• Coordinate with HQ teams (Paid Media, Social Media and CRM) to ensure efficiency, alignment and ROI.

Business Development & Partnerships

• Identify and develop local partnerships, collaborations and sponsorship opportunities that reinforce brand awareness and revenue growth.

ECOMMERCE MANAGEMENT

Commercial & Digital Coordination

• Collaborate closely with the Commercial/Product team on launches, promotions and assortment strategies tailored to the Italian market.
• Define and execute dedicated actions around key commercial moments in Italy.
• Monitor performance and ensure local market needs are reflected in digital execution.

What are we looking for?

• Strong marketing generalist profile with both strategic vision and hands‑on execution capabilities.
• 3–5 years of experience in similar roles, preferably within sports, retail or lifestyle environments.
• Experience managing brands, partnerships and sponsorships.
• Proven ability to work cross‑functionally and coordinate with international HQ teams.
• Commercial mindset with strong focus on growth, impact and ROI.
• Excellent communication and stakeholder management skills.
• Strong organizational and project management abilities.
• Proactive, results‑driven and solution‑oriented attitude.
• Degree in Marketing, Business, Communication or related fields.
• Native or fluent Italian and good command of English (Spanish is a plus).

Nice to have:

• Knowledge of digital marketing tools (Google Ads, Meta Ads, Google Analytics).
• Experience with e‑commerce platforms such as Shopify, Magento or WooCommerce.

What do we offer?

Location: Barzago (Italy)

Permanent contract.

Annual performance bonus.

1 day of remote work per week.

Flexible working hours.

⚽ 30% employee discount.