Marketing Manager, Energy Storage

Responsibilities

• Lead and execute the go-to-market and marketing strategy and execution for EP Cube in Italy, focusing on the residential energy storage segment
• Own the end-to-end marketing planning, execution, and performance management to strengthen EP Cube’s brand, drive qualified leads, and support revenue growth in the Italian market
• Partner closely with Sales, Product Management, Business Development, and HQ Marketing to ensure integrated campaigns and strong regional alignment
• Define and lead EP Cube’s Italian marketing strategy aligned to sales targets
• Identify audience segments, channels, and key messages tailored to the Italian market
• Plan and execute multi-channel campaigns (digital, events, PR, trade marketing)
• Manage agencies and vendors to deliver on-brand and on-budget campaigns
• Develop and adapt marketing content for regional audiences in Italian
• Organize and manage trade shows, partner events, and customer seminars in collaboration with Sales and HQ
• Define KPIs and measure campaign ROI, lead conversion, and brand awareness
• Analyze customer insights, competitor trends, and market data to refine strategy

Requirements

• Bachelor’s degree in Business, Marketing, or Communications (Master’s preferred)
• 8+ years of progressive marketing experience in renewable energy, storage, solar, or related industries
• Demonstrated success in developing and executing marketing strategies across B2B/B2C channels
• Strong understanding of distribution marketing, lead generation, and digital campaign management
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
• Proven ability to manage external agencies, vendors, and event partners
• Strong analytical skills and comfort with data-driven decision making
• Prior experience in cross-cultural collaboration; exposure to Asian business environment is a plus
• Fluency in English and Italian (required)