Marketing Performance & Effectiveness Manager (Quadro)
Descrizione dell'offerta
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Marketing Performance & Effectiveness Manager (Quadro)
Apply locations Milan | Time type: Full time | Posted on: Posted Yesterday | Job requisition id: JRJob Description:
Location: Milan
About us
Diageo is the world’s leading premium drinks company with brands such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – influences our culture, diversity, brands, performance, and shared value initiatives.
About the function
Over the past 6 years, Diageo has developed the Marketing Catalyst, a groundbreaking Marketing Effectiveness capability recognized by the IPA in Europe and ANA in North America in 2018. This suite of tools enables marketers to measure and optimize marketing budgets effectively.
The Marketing Effectiveness team leads this agenda, managing outputs, analysis, and tools, and partnering with markets and brand teams to apply insights for higher marketing performance daily.
About the role
This role will be the leading specialist within Diageo for driving marketing effectiveness in the region or brand managed. Responsibilities include establishing an Effectiveness agenda, collaborating with global brand teams and markets, and delivering performance goals for Italy. The role involves developing measurement frameworks, working with brand, finance, and customer marketing teams, and exploring new methodologies for brand health and ROI analysis.
Business Complexity:
This is a complex role requiring advanced problem-solving and influencing skills, working across stakeholders to implement solutions and manage cultural change.
Leadership Responsibilities:
The success of this role depends on driving action within the marketing community to optimize marketing spend.
Purpose of Role:
To foster a culture of Marketing Performance, Measurement & Evaluation at Diageo, enhancing the impact of advertising and promotion investments.
Your Key Responsibilities
- Drive marketing performance targets using Diageo’s effectiveness platform
- Promote behavioral change towards marketing effectiveness principles
- Integrate measurement frameworks into business and planning cycles
- Develop unified measurement approaches for marketing solutions
- Build relationships with GBTs and optimize through brand teams and hubs
- Synthesize insights and communicate findings effectively
- Manage and enhance the marketing analytics program
- Seek continuous improvements to unlock further value
About you
- 6+ years in consumer marketing, effectiveness consultancies, econometric modeling, or management consulting
- Experience in driving business change and working with senior leaders
- Outstanding influencing skills
- Excellent communication skills
- Confident in leading sessions for senior audiences
- Self-starter, adaptable to change
- Energetic, collaborative, relationship-builder
Working with us
Our Offer
- Inclusive culture prioritizing employee development
- Competitive salary, bonus, and benefits
- Industry-leading parental leave policy
- Supportive, diverse, and inclusive environment
We value diversity and inclusion, reflecting our broad consumer base across 180 countries. Flexible working arrangements are supported, and accommodations are provided for individuals with disabilities.
Don’t let anything stop you from applying!
Worker Type: Regular
Primary Location: Turin
Additional Locations:
Job Posting Start Date:
Join us at Diageo, where over 30,000 talented people create iconic brands rooted in culture and community. We aim to be the most trusted and respected consumer products company, fostering innovation, inclusivity, and sustainability.
Discover more about us and our brands, and explore your potential with DRINKiQ, our educational quiz on alcohol and its effects.
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