Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise

Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise

ID: 2643

Date of Posting: Jun 9, 2026

Business Area: Sales & Marketing

Job Type: Direct Employee

Territory:

Full-Time or Part-Time: Full Time

Seniority: Director

Job Purpose

The Senior Director, Marketing and Launch Lead, Rare Diseases Metabolic and Dermato-Oncology (MEDO) Franchise, will provide strategic marketing leadership and oversight of new product launch to support the continued growth of the RRD portfolio. S/he will collaborate closely with cross-functional colleagues globally, namely clinical development, medical, regulatory, market access, commercial and business development.

This role offers a high-impact opportunity for a leader eager to drive launch readiness for a strategic new asset, orchestrating cross-functional teams, market insights, and business planning across geographies. It is a unique platform to make a meaningful impact.

Collaborative, fast-paced and interculturally agile, this executive will be a role model for Recordati’s values and a champion of ethics and integrity.

Key Responsibilities

• Develop and lead the global brands positioning, marketing strategy and long-range brand plans for the assigned portfolio within the Franchise, ensuring full alignment with corporate objectives. This includes:
• Defining a clear vision and driving long-term growth and sustainability
• Translate corporate goals into annual marketing plans and calendars, setting priorities and performance objectives for brands and markets

Product Launch & Lifecycle Management

• Develop and lead integrated product launch plans (from late-stage development through commercialization) in partnership with cross-functional and regional teams, ensuring timely execution of pre-launch, launch, and post-launch activities
• Lead competitive readiness initiatives by monitoring market trends and competitors; ensure the team develops contingency plans and responsive strategies to maintain a competitive edge
• Define and implement strategies to maximize product life cycle – including new indications, formulations, or market expansions – to sustain long-term value for each brand, supporting business cases development
• Lead the global launch readiness for a new mRNA asset, with a planned commercial launch in H1 2028

Marketing Operations & Compliance Oversight

• Guide the creation of core promotional tools and training programs for field teams, equipping local commercial teams with the knowledge and resources to effectively promote the products.
• Audit global marketing content and campaigns, verifying accuracy, ethical standards, and consistency with brand messaging
• Act as the point of contact for resolving any issues/opportunities related to business opportunities, marketing practices or product communications in collaboration with other functions (Medical, Regulatory, Legal, Patients Engagement).

External Engagement

• Represent the company’s brands at major industry and scientific events and conferences to enhance visibility and reputation. This includes:
• Work alongside Medical Affairs teams to engage KOLs and clinical experts, cultivating them as advocates for the company’s products
• Support collaborations with patient organizations on specific projects to ensure the patient perspective is considered in marketing initiatives

Budget

• Manage the global marketing budget for the assigned portfolio, ensuring efficient allocation of resources to high-priority activities., monitoring marketing spend and adjust plans to optimize the impact of investments.
• Recommend new investments supported by business cases when needed
• Ensure the growth and engagement of the Global Medo marketing team by fostering a culture of accountability, empowerment, and continuous development. Provide clear expectations, regular feedback, and coaching; support learning initiatives; and promote individual contributions aligned with franchise/company strategy. Actively contribute to ensuring high level of engagement of the cross functional team dedicated to the brand/portfolio.

Required Education

Degree in Business Administration, Marketing, Pharmacy or a related field

Required Skills and Experience

• Minimum 15 years’ of experience in the pharmaceutical/biotech industry with at least 5 years in a senior Marketing leadership role
• Demonstrated experience in rare diseases or orphan drugs, ideally in both development and commercial settings
• Experience in developing and executing marketing strategies, leading global product/brand launches, influencing senior leaders and managing brands in multiple markets
• Working experience in international contexts, preferrable global ones
• Proven ability to operate in a matrix environment

Required Behaviours and Competencies

• Strategic thinking & Global perspective
• Resilience & Adaptability
• Proactivity in change, open to innovation
• Networking and Collaborating
• Results Orientation
• Project Management
• Managing People

Required Languages

Fluency in English is required for this role. Knowledge of any additional language will be considered a plus.

Travel required in %

20-30%

We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.