Marketo Specialist

Trillium Pumps Italy is looking for a Marketo Specialist

Purpose of Role:

The Marketo Specialist plays a critical role in executing and optimizing marketing automation initiatives that support the company’s lead generation, lead nurturing, and customer engagement strategies. The purpose of the role is to ensure that all Marketo campaigns are efficiently managed and aligned with business goals, leveraging data-driven decision-making and system best practices.

Key Responsibilities:

• Oversee and execute Marketo campaigns, nurture programs, landing pages, and emails.
• Develop, monitor, test and optimize Marketo programs for all stages of the marketing and sales funnels.
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com
• Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
• Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices.

Education and Qualifications:

• 5+ years of experience as a power user of a Marketing Automation platform with “Marketo Certified Expert” certification and Google Analytics certification
• Demonstrated success executing marketing campaigns with expertise using Marketo, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
• A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
• Knowledge of HTML for cosmetic edits and alterations

Core Competencies:

Analytical Thinking – Ability to assess campaign performance through metrics and analytics, optimizing for maximum effectiveness.

Project Management – Strong skills in managing multiple marketing projects with precision and timely execution.

Attention to Detail – High level of accuracy in setting up campaigns, managing data, and maintaining system integrity.

Communication – Effective verbal and written communication skills to coordinate across teams and report campaign outcomes.

Collaboration – Proven ability to work cross-functionally with sales, marketing, and IT to align strategies and execution.

Problem Solving – Proactive in identifying issues in campaign execution or data workflows and implementing practical solutions.

Trillium Pumps Italy based in Nova Milanese – Monza e Brianza area - with around 250 employees, established in 1897 and acquired by Trillium Flow Technologies in 2019, manufactures API 610 specialty pumps primarily for the downstream application in the oil and gas market. The company has a wide range of customers including oil majors and leading engineering contractors and is ranked number three in the European, Middle East and African petrochemical pump market where it has a significant installed base.