Performance marketing Specialist

Overview

This role requires presence in our Genova office 3 days per week, with 2 days of smart working: this is an essential condition for the position.

Your profile

We’re looking for a Performance Marketing Specialist to join the Buddyfit Growth & Performance Marketing Team.

In this role, you will support the execution, optimization, and scaling of performance marketing activities across key digital channels. We’re looking for someone with solid hands-on experience in campaign setup, daily management, creative testing, and performance analysis, combined with a data-driven mindset and a strong attention to results.

You are comfortable working directly inside ad platforms, monitoring campaign performance closely, identifying optimization opportunities, and turning data into actionable insights. A passion for fitness, wellness, and tech is a strong plus.

Skills & Requirements

• 3–5 years of experience in performance marketing, paid media, or digital acquisition roles
• Strong hands-on experience with major ad platforms such as Meta Ads, TikTok Ads, and Google Ads
• Good analytical skills and confidence working with spreadsheets (Excel / Google Sheets) to monitor performance and identify trends
• Proven experience managing and optimizing paid campaigns with a clear focus on CAC, ROAS, CPA, and conversion performance
• Experience in campaign setup, budget pacing, audience creation, testing frameworks, and day-to-day optimization
• Solid understanding of funnel performance, attribution basics, and performance measurement
• Comfortable working in a fast-paced environment with multiple campaigns and priorities
• Fluent in English; Spanish is a plus

Responsibilities

• Campaign execution & optimization: Manage the day-to-day execution of paid campaigns across social and digital platforms, ensuring campaigns are correctly set up, monitored, and continuously optimized based on performance.
• Hands-on platform management: Work directly within advertising platforms to launch campaigns, update budgets, refresh creatives, test audiences, and improve delivery and efficiency across channels.
• Audience & funnel improvement: Support audience segmentation and funnel optimization activities, identifying opportunities to improve targeting, conversion rates, and acquisition costs throughout the customer journey.
• Performance analysis: Monitor key KPIs such as ROAS, CAC, CPA, CTR, CPC, and conversion rates, and turn campaign data into clear insights and practical recommendations.
• Testing & experimentation : Execute A/B tests on creatives, copy, audiences, and landing pages, helping build a continuous testing approach focused on improving performance incrementally.
• Reporting & budget tracking: Support budget management and reporting activities, helping maintain clear visibility on spending, results, and campaign performance through regular updates and dashboards.
• Cross-functional collaboration : Work closely with CRM, Brand, Content, Product, and Data teams to align campaign execution with business priorities, product launches, and growth initiatives.
• Growth support: Contribute to identifying new opportunities for acquisition, creative improvement, and channel expansion through ongoing analysis and market awareness.