PR Director, Design

We are looking for a PR Director, Design to join our team based in our Milan office.

Key Responsibilities

• Develop and execute strategic design-focused PR programs that elevate brand visibility and drive commercial impact through product launches, studio announcements, showroom openings, and experiential moments tied to the design calendar.
• Cultivate and maintain deep relationships with design, architecture, and interiors editors, journalists, digital platforms, and tastemakers to secure top-tier coverage, awards, and long‑lead placements.
• Serve as a trusted brand ambassador within the design community, representing clients across press previews, trade fairs, industry events, and key cultural moments.
• Build strong, consultative client partnerships by delivering thoughtful PR strategy, trend intelligence, and creative storytelling aligned with each brand’s design ethos and business goals.
• Oversee the planning and execution of high‑impact design moments, including press previews, showroom installations, influencer walk‑throughs, and strategic industry collaborations.
• Stay at the forefront of design trends, market shifts, and cultural conversations, translating insights into compelling narratives and proactive media opportunities.
• Support agency growth by identifying new opportunities, contributing to new business pitches, and leveraging design‑media relationships to elevate emerging and established brands.
• Evaluate campaign performance using qualitative storytelling impact and quantitative media metrics, ensuring programs meet client objectives and deliver meaningful ROI.
• Champion a high‑performing, inclusive team environment that prioritizes mentorship, continuous learning, creative excellence, and innovation.

Key Attributes

• Strong managerial and organisational skills
• A responsive and understanding approach to client management
• Creative and strategic thinker
• Able to identify communication opportunities through a proactive approach
• Proven experience of working in a fast‑paced environment and ability to work to tight deadlines
• Excellent time management skills and ability to prioritise
• Discrete, professional and articulate, with excellent communication skills
• Extremely well‑organised, methodical and efficient, with a good dose of common sense and initiative
• Excellent writing and presentation skills
• A visionary and opportunistic approach to new business development

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment.