Product Area Lead Digital Sales

The Product Area Lead Digital Sales will build and lead the digital sales engine for ING Italy. This newly created leadership role is responsible for driving customer acquisition, conversion, and incremental revenue across all digital channels. You will define the end‑to‑end digital sales strategy, partnering closely with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions. Your mission: turn growth opportunities into measurable commercial impact.

Key Responsibilities

• Set and own ING Italy’s digital sales objectives in alignment with Retail and Growth Tribe priorities.
• Develop digital sales strategies for priority product portfolios (e.g., Lending, Payments, Daily Banking, Investments).
• Drive end‑to‑end optimisation of the customer journey, from lead generation to conversion.
• Ensure continuous uplift in acquisition, conversion, cross‑sell, and revenue KPIs.
• Lead always‑on optimisation of digital sales funnels through content, journey improvements, and UX enhancements.
• Improve SEO/SEM performance and digital discoverability through content, messaging, and testing frameworks.
• Drive strong experimentation culture: A/B testing, multivariate experimentation, rapid prototyping.
• Build reporting and measurement frameworks (Adobe Analytics or equivalent), including tagging, attribution, and dashboarding.
• Manage commercial budgets and ensure strong ROI.
• Build and lead a multidisciplinary Digital Sales squad.
• Foster close collaboration with Product Areas, Brand, Marketing & Comms, Data, and Customer Interactions.
• Present recommendations, insights, and business cases to senior leadership.
• Shape the operating model between Product, Growth, Brand, Marketing & Comms, and Digital to ensure clarity on roles and accountability.

Skills & Competencies

• Bachelor’s degree in Business, Marketing, Data/Analytics or a related field.
• Master’s degree or executive education in Digital Strategy, Growth or similar (preferred).
• 8–10+ years of experience in Digital Sales, Growth or Performance Marketing, ideally with leadership responsibility.
• Proven track record of delivering measurable commercial results in digital funnels.
• Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing).
• Experience improving UX/UI for mobile and web in close partnership with design teams.
• Ability to build and lead high‑performing, cross‑functional teams.
• Fluency in English; Italian is a strong plus.
• Experience in financial services, e‑commerce, fintech or high‑growth digital environments.
• Knowledge of predictive modelling, marketing mix modelling, or AI‑driven optimisation.
• Background in agile ways of working within Tribes/Squads.

Working Conditions

Full Time, Permanent. Location: Milan (hybrid).

Benefits of joining ING

• Super flexible smart working
• Competitive base salaries and performance‑based bonuses
• Diverse cultures & innovative mindsets
• International environment
• Commitment to sustainability
• Lots of training and development opportunities to help you grow
• Lots of moments dedicated to physical and mental well‑being
• A special day off on your birthday
• Free water & coffee at the office

Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.