Product Manager, CRM (m/f/d)

Overview

The Salesforce Product Manager combines strong product and operational process expertise with creative problem-solving, translating complex commercial needs into scalable solutions in line with the CRM roadmap and vision. Working in a fast-paced, global environment, this role brings teams together, leads stakeholders across functional areas while driving meaningful outcomes in a complex and evolving systems landscape.

Key Tasks

• Act as primary product linkage between business stakeholders, the Salesforce team, and Product & Technology, ensuring business priorities are clearly understood and reflected in the CRM roadmap.


• Support the definition, maintenance, and delivery of the CRM roadmap, working closely with CRM and Billing & Payments leadership and teams, to surface synergies and address cross-team dependencies early.


• Lead structured assessments of current (“as-is”) business processes and contribute to the definition of future (“to-be”) processes, helping identify opportunities, benefits and impacts of proposed changes.


• Translate commercial, contractual, and operational needs, challenge assumptions and translate them into clear, actionable product requirements that support effective delivery within a complex systems landscape.


• Work closely with the Salesforce Business Partners and engineering teams to ensure solutions align with agreed process models and integrate effectively across platforms.


• Support scalable and well governed CRM data foundations that enable reliable reporting, analytics, and downstream use cases.


• Drive change and adoption by promoting new ways of working, supporting users through transitions, and helping teams realise value from the CRM platform.


• Clearly communicate priorities, progress, trade-offs, and outcomes to a broad set of stakeholders through strong narratives and data-backed decision making.

Skills & Expertise

• 3+ years of product management experience, with hands-on involvement in CRM products; Salesforce experience preferred.


• Strong product mindset, with the ability to frame problems, make trade-offs, and keep teams focused on outcomes in a complex system landscape.


• Experience translating complex business, contractual, or operational needs into clear product requirements, roadmaps, and prioritized backlogs.


• Data-driven approach, using data to inform decisions while applying sound business judgement where information is incomplete.


• Demonstrated analytical and problem-solving skills, able to identify gaps and contribute practical, scalable solutions to cross-functional challenges.


• Strong communication skills, with the ability to create clear product narratives, explain trade-offs, and support stakeholders through change.


• Confidence working with and influencing a broad set of stakeholders across technical and non-technical teams in a global environment.


• Adaptability to changing priorities and environments.


• Strong analytical skills with the ability to interpret complex information.


• Client-oriented mindset with a focus on delivering value.


• Experience working in cross-functional teams and engaging stakeholders plus strong negotiation and influencing skills.