Product Manager & Go-to-Market – Italy
Descrizione dell'offerta
About Changan
We are one of China’s leading automotive brands, recognized globally for innovation, quality, and advanced technology.
With a strong presence in Asia and other international markets, Changan is now expanding into Europe , bringing a new generation of intelligent, sustainable vehicles to European customers.
We are in an exciting start-up phase in Europe , building a dynamic team that will shape the future of mobility and redefine automotive experiences. This is a unique opportunity to join a global brand at the forefront of transformation and growth in a highly competitive market.
About the Role
We are seeking a Product Manager & Go-to-Market professional who will take full ownership of the product lifecycle while driving successful market launches in Italy. This role combines product strategy and roadmap management with go-to-market execution , ensuring our vehicles achieve strong market adoption and competitive positioning.
Key Responsibilities
Product Management (Core Focus)
- Define and own the product roadmap, ensuring alignment with business objectives and customer needs.
- Lead the end-to-end product lifecycle: concept development, feature prioritization, and post-launch optimization.
- Gather and analyze market insights, customer feedback, and competitive trends to inform product decisions.
- Collaborate with Engineering, Design, and R&D teams to deliver innovative products on time and within budget.
Go-to-Market Execution
- Develop and implement launch strategies for new models and major updates.
- Define positioning, messaging, and pricing to maximize market impact.
- Coordinate cross-functional teams (Sales, Marketing, Dealer Network) for seamless execution.
Sales & Communication Enablement
- Organize and prepare training materials for the sales force.
- Create Product Information Kits for Sales and Communications teams, including technical specifications, key selling points, and competitive differentiators.
- Ensure all product materials are accurate, compelling, and aligned with brand guidelines.
Market Analysis & Competitive Benchmarking
- Conduct market analysis to understand the positioning of various models.
- Provide continuous and updated comparisons of competitor products available in the market.
Performance & Analysis
- Track KPIs for product performance, adoption, and campaign effectiveness.
- Provide actionable insights to refine product strategy and GTM plans.
You will be the ideal candidate if you have:
- Bachelor’s degree in Business, Marketing, or Engineering.
- 5+ years in product management with exposure to go-to-market strategy, ideally in automotive or mobility.
- Strong analytical and strategic thinking skills with a customer-centric mindset.
- Excellent communication and stakeholder management abilities.
- Familiarity with agile methodologies and digital product development is a plus.
Professional proficiency in both English and Italian is required.
What We Offer
- Competitive salary and performance-based bonus.
- Opportunity to shape the future of mobility in a global automotive brand.
- Collaborative, innovative environment with international exposure.
Ready to shape the future of innovative mobility? Hop aboard! Apply today!