Product Marketing and Inventory Intelligence Manager - Onitsuka Tiger

Product Marketing and Inventory Intelligence Manager - Onitsuka Tiger

We are seeking a highly analytical and detail-oriented Market Development Inventory Analyst / VMD to join our team. The successful candidate will be responsible for gathering, analyzing, and interpreting market data to support strategic decision-making and drive business growth.

Reports to Sales Director / Administrative Director / General Manager and CBO.

• Conduct comprehensive market research and analysis to identify trends, opportunities, and threats.
• Travel and monitor the demands of online / offline stores in EMEA, responsible for VMD (including Sales promotion related tools) that align with Global HQ direction.
• Analyze the competitive landscape and provide insights on competitors’ strategies and performance.
• Collaborate with cross-functional teams to support product development, marketing, and sales initiatives to avoid missing sales opportunities due to lack of inventories.
• Prepare detailed reports and presentations for senior management.
• Monitor industry developments and provide regular updates to stakeholders.
• Utilize advanced analytical tools and techniques to interpret complex data sets.
• Support the development of strategic plans and business cases.
• Develop merchandise planning processes for offline / online commerce.
• Establish assortment guidelines by product and store.
• Improve demand forecasting and order accuracy, and develop relevant systems.
• If necessary, perform other work when asked.

Internal: Product Marketing, Consumer Insight, Merchandise Team, Marketing and Sales, Store Managers.

• At least 10 years of experience in product management or merchandising in the FMCG industry.
• Experience with VMD in the premium lifestyle industry.
• Good understanding of the premium lifestyle industry.
• Sense of trends and development in the premium / luxury lifestyle industry.
• Proficiency in spoken and written English.
• Strong presentation skills.
• Strong analytical skills to analyze sales data and draw conclusions.
• Proficient in PowerPoint and MS-Office / MS-Excel.
• Willingness to travel.
• Good understanding of intercultural differences, team player, good communicator.
• People management and coaching skills.
• Teamwork, creativity, flexibility, proactivity, accuracy, structured thinking, stress resilience, and excellent written and verbal communication skills.

Onitsuka Tiger was born in 1949 as a sports shoe brand. The company evolved over the years, and in 2002, it was reborn as a fashion brand emphasizing sophisticated style. Shoes initially used for competitions were updated for town use and became fashion items. The brand now continues to evolve into a "premium fashion brand," emphasizing quality, worldview, and service, rather than price.

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