Public Relations Manager - Freelance

PR Manager:

The role is responsible for developing and executing the brand’s public relations strategy to enhance visibility and strengthen relationships with international media and key industry stakeholders. The role manages press outreach, coordinates communications around collections, events, and brand initiatives, and oversees gifting, seeding, and celebrity dressing opportunities. Working closely with internal teams and external partners, the PR Manager ensures consistent messaging, strong media coverage, and regular reporting to support the brand’s positioning and communication goals.

Press & PR:

Managing relationships with press and media partners (online and offline) to ensure consistent, high-quality coverage aligned with brand objectives.

Strategy:

Defining and executing PR strategies for events, fashion shows, and launches to strengthen and enhance the overall PR strategy, ensuring strong media coverage and a high return on investment. Coordinating cross-functional communications with headquarters and subsidiaries to ensure message consistency and strategic alignment.

Content:

Producing the press releases, press kits, and institutional materials.

Collection Management:

Leading the Milan showroom operations while ensuring that the collection and its movement are consistently tracked and optimized across shoots, editorials, celebrity dressings, and press events.

Gifting / Seeding:

Developing strategies for gifting and seeding key pieces from the collection, ensuring alignment with brand positioning and marketing objectives.

Dressing:

Supporting the marketing and design teams during the production and fitting process of custom pieces. Independently reaching out to celebrities and influencers to create organic, dressing-focused partnerships.

Reporting:

Monitoring press coverage (online, offline, and social media) and producing both qualitative and quantitative reports on a weekly and monthly basis.

Budget:

Managing PR budgets related to events.

Profile Requirements

• 5+ years of experience in similar roles.
• Strong knowledge of international media and the fashion/luxury industry landscape.
• Experience coordinating external PR agencies and managing press events.
• Strong aesthetic sensitivity and attention to detail.
• Excellent organizational and project management skills.
• Outstanding interpersonal and communication abilities.
• Familiarity with media monitoring and analytics tools.
• Fluent English required; knowledge of a third language is considered a plus.