Public relations manager

Vibram S.p.A., è una multinazionale italiana leader nella produzione e nella commercializzazione di suole in gomma ad alte prestazioni, simbolo di innovazione e design.

Oltre all’Headquarters Italiano e i suoi uffici centrali a Milano, Vibram vanta locations internazionali con siti produttive, centri ricerca e sviluppo e di rappresentanza negli Stati Uniti, in Cina, in Giappone e in Brasile.

Mission

We are looking for a PR Manager to lead Vibram public relations strategies across EMEA , ensuring Vibram’s brand reputation and visibility are strengthened in alignment with global objectives. This role requires a dynamic communicator with a strong network in the sport & outdoor environment and proven experience in managing media relations, brand storytelling, and corporate communications on an international scale.

The role will be based in Italy, available to work from both Albizzate’s headquarters near Varese and from Milan’s office. The role reports to the EMEA Marketing Director.

Up to 25% travel abroad is required.

Job

• Strategic PR Leadership: develop and execute EMEA PR strategies aligned with global marketing and brand objectives
• Media Relations: manage Vibram Corporate and Local PR Agencies. Build and maintain relationships with journalists, influencers, and media outlets across key markets
• Content & Storytelling: craft compelling narratives that reinforce Vibram’s brand positioning and innovation leadership with media, to leverage at press events, product launches and other communication opportunities
• Cross-Functional Collaboration: work closely with marketing, brand and digital teams to ensure fully integrated communication plans
• Crisis Communication: structure a crisis management strategy and ensure timely, accurate messaging during critical situations
• Performance Monitoring: ensure PR campaign effectiveness, media coverage, and share of voice are tracked with regular reports and insights

What we offer

Direct placement within the company. The history and heritage of a universally recognized brand.

• Bachelor’s degree in communications, marketing, or related field
• More than 8 years of experience in PR roles in Sports & Outdoor industries .
• Strong media network across EMEA markets.
• Creative thinker with strong communication and project management skills
• Languages: fluent English is essential. Proficiency in Italian.

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