Regional Communication Specialist – FTC 12 months

Responsibilities

• Build and maintain relationships with Rome based and regional journalists (TV, radio, print, online).
• Develop strong networks across local and regional digital publications.
• Support the team to work with regional storytelling angles and proactive pitching.
• Identify and activate local PR opportunities linked to cultural moments, events, and campaigns.
• Represent Lush at media events, appointments, and community meetings.
• Develop a program of in store events and activations at Via del Corso, in collaboration with central teams and under the PR & Communication Manager supervision.
• Support the positioning of the flagship store as a key brand and cultural destination.
• From January 2027, develop regional partnerships and event opportunities across Central and Southern Italy.
• Contribute to local marketing initiatives aimed at increasing footfall and brand engagement.
• Support Lush Italy PR specialist with local creators management across Rome and the Central Southern region.
• Support product seeding, one to one meetings, and event invitations for local talent.
• Help grow and activate a broader local community of customers, creators, media, and brand advocates.
• Collaborate closely with the Communications team on creative development and execution.
• Monitor media coverage, UGC listening, and audience engagement to optimise content performance.
• Support reporting on PR and marketing activity, evaluating impact on brand awareness and business results.

Requirements

• 1 to 2 years’ experience in PR, communications, or marketing (agency or brand side).
• Based in Rome with strong knowledge of the local media, cultural, and creator landscape.
• A confident storyteller with excellent writing and copy editing skills.
• Strong passion for culture, events, and experiential marketing.
• A proactive mindset, eager to learn and well connected to local city life and cultural activity.
• Creativity and confidence to challenge traditional communication approaches.
• Ability to work in a fast paced, reactive environment.
• Strong planning skills with exceptional attention to detail.
• Fluent Italian (native level) and excellent English (written and spoken).
• Degree in Communication, Humanities, or related field.