Regional D2C Lead (EU South)

Experteer Overview

As Regional D2C Lead – EU South, you own the commercial performance of Signify’s direct-to-consumer business across Italy, Spain, and France. You will drive the regional D2C eCommerce agenda, balancing short‑term results with long‑term growth while aligning global strategy with local execution. You’ll steer campaigns, portfolio health, and partnerships to accelerate D2C expansion, working closely with cross‑functional teams. This role offers impact across multiple Southern European markets and a chance to shape a data‑driven, customer‑centric growth agenda.

Retribuzione / Benefits

• Own regional D2C performance including sales, margin, and forecasting
• Collaborate with global, local, and functional teams (finance, supply chain)
• Drive traffic, acquisition, and conversion with digital marketing across Owned, Earned, and Paid channels
• Oversee assortment strategy and portfolio health, identify gaps and drive improvements
• Lead regional sales and performance reporting and translate data into insights
• Build partnerships and growth initiatives for regional D2C
• Set regional priorities balancing short‑term performance with long‑term growth
• Initiate, execute, and manage commercial projects
• Lead end-to-end regional campaigns with strong commercial impact
• Collaborate with global teams to localize campaigns and ensure performance and relevance
• Act as primary D2C contact for regional markets and ensure content localization
• Coordinate with local order desk and operations for flawless eCommerce execution

Responsabilità

• Marketing or Business Administration educational background
• 6+ years in D2C eCommerce or digital commerce, preferably international
• Proven track record in owning sales, margin, and forecasting
• Strong data‑driven commercial acumen
• Excellent stakeholder management and influence across functions and levels
• Hands‑on, entrepreneurial mindset with strategic and operational abilities
• Strong communication and expectation management skills
• Affinity with Southern European markets (Italy, Spain, France) is a plus
• Fluency in English plus French or Spanish