Retail Manager – Consumer Electronics (Mobile/Smartphone)

Department: Retail Operations / Sales

Job Purpose We are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy. In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management. You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.

Key Responsibilities 1. Field Force & Promoter Management

Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.

Performance Tracking: Set clear sales KPIs for the field force, monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.

Roster & ROI Optimization: Optimize promoter scheduling (turni) to align with peak traffic hours and maximize ROI per head in key accounts (e.g., MediaWorld, Unieuro, Operator stores).

2. Store Operations & Execution

Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.

Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.

Key Account Relationship: Build and maintain strong local relationships with store directors and floor managers of major electronics consumer chains and telco channels (TIM, Vodafone, WindTre).

3. New Product Introduction (NPI) Execution

Launch Go-to-Market: Lead the retail execution of new smartphone and ecosystem product launches. Ensure cross-functional readiness (promoter training, launch zones, window displays).

Campaign Evaluation: Monitor early sell-out trends during launch phases and quickly pivot retail tactics based on consumer feedback and competitor moves.

Agency Supervision: Manage external retail agencies (e.g., promoter agencies, merchandising vendors), ensuring high-quality output, service level agreements (SLAs), and budget compliance.

Cost Negotiation: Source and negotiate contracts with local suppliers for furniture production, printing materials, and retail event setups.

Job Requirements

Experience: Minimum 5 years of retail management experience within the Consumer Electronics / Telecom industry in Italy (specific experience in the mobile/smartphone sector is highly mandatory).

Language: Italiann fluent Speaker with deep knowledge of Italiann consumer behavior, retail culture, and regional market nuances. Fluent in English (written and spoken) for corporate reporting.

Proven Track Record: Demonstrated success in managing large-scale promoter networks and a strong portfolio of successfully executed product launches.

Vendor Network: Existing connections with local retail marketing agencies, local suppliers, and trade channel decision-makers.

Skills: Strong analytical mindset (advanced Excel skills for tracking sell-out data), excellent negotiation skills, and high emotional intelligence.

Mobility: Willingness to travel frequently within Italy for store visits and audits (valid driving license required).

What We Offer

Compensation: Competitive base salary aligned with the Italy market standards for senior retail profiles + an attractive performance-based variable bonus (MBO).

Tools: Company car, laptop, and smartphone for business use.

Career Growth: Exposure to international strategic leadership with clear pathways to senior retail operations or sales management roles.

#J-18808-Ljbffr