Sales Engineer

HORIEN , formerly Elettra 1938, is the Italian group comprising HORIEN Automotive Solutions and HORIEN Salt Battery Solutions , with more than 80 years of history in the energy and automotive components sectors. It has production facilities and commercial branches in Italy, Switzerland, the United States, Mexico, Brazil, China, France, and Germany.

HORIEN Automotive Solutions (formerly FIAMM Horns & Antennas) is today the undisputed world leader in the field of acoustic warning devices for the automotive market. It has successfully launched the production and marketing of innovative AVAS (Acoustic Vehicle Alert System) solutions dedicated to electric and hybrid vehicles and has complemented its traditional production and sale of vehicle antennas with new products that facilitate the management of communication signals in vehicles.

HORIEN Salt Battery Solutions (formerly FZSoNick), with the production and marketing of nickel-sodium chloride storage systems, is the first player in the world to offer a safe and completely sustainable energy storage and backup solution: from the supply of raw materials, zero environmental emissions, absence of toxic materials, to maximum recyclability of components.

For our US sales office, we are looking for a Sales Engineer based in Houston, Texas.

The person will be responsible for generating and developing new business opportunities for advanced battery systems across North America, with primary focus on oil & gas, critical mission and industrial power applications.

The Sales Engineer will evaluate customer technical requirements, architect appropriate solutions, and ensure alignment with performance, reliability, and lifecycle metrics.

JOB DUTIES:

• Identify and qualify new business opportunities requiring advanced battery technologies, ensuring applications meet electrical, mechanical, thermal, and operational specifications
• Interpret customer RFPs, RFQs, and technical documentation to prepare accurate, technically compliant proposals
• Conduct system-level evaluations including load analysis, discharge profiles, duty cycles, backup time calculations, environmental considerations, and integration constraints
• Collaborate with Application Engineering to validate solution configurations, confirm system performance, and support customer design reviews
• Present technical product capabilities, system architectures, and test data to engineering teams, procurement groups, and technical decision-makers
• Develop technical relationships with power engineers, network architects, reliability teams, and operations engineers at target accounts
• Provide technical training, product demonstrations, and detailed performance explanations to support design‑in and spec‑in activities
• Troubleshoot system-level issues in collaboration with engineering teams and provide root‑cause insight to customers and internal stakeholders
• Monitor battery technology trends (chemistries, safety standards, thermal stability, lifecycle modeling, charge algorithms) and translate insights into actionable recommendations
• Perform competitive product assessments, including specification comparison, performance benchmarking, and TCO/ROI modeling
• Provide technical recommendations for new product improvements, feature enhancements, and future roadmap planning based on field feedback and performance requirements
• Ensure solutions comply with industry standards and certification requirements (e.g., IEEE, UL, Telcordia/GR‑1089, GR‑4228, NEBS)
• Support customer testing and qualification processes, including factory acceptance tests (FAT), site acceptance tests (SAT), environmental testing, and validation of key performance metrics
• Review and interpret testing procedures, cycle life data, and certification reports to guide customer adoption
• Support the development of North American market strategies, emphasizing technical differentiators and application‑specific value
• Produce technical sales reports summarizing engineering updates, field performance, competitive analysis, and major customer activities
• Drive technical aspects of OEM account development, including qualification processes, reliability evaluations, and integration plans
• Coordinate technical participation in trade shows, standards committees, and industry events.

REQUIREMENTS:

• Bachelor’s degree in Electrical or Electronic Engineering (or +5 years workplace experience with electrical or electronic job role)
• Minimum 5 years of sales or technical customer‑facing experience in industrial sales
• Minimum 2 years of experience in the DC power industry or related engineering discipline
• Strong understanding of DC power systems, backup power architectures, and battery system integration
• Technical knowledge of oil & gas, critical mission, and industrial power backup and UPS use cases
• Familiarity with key battery performance metrics (internal resistance, charge/discharge profiles, thermal behavior, cycle life modeling, SOC/SOH algorithms)
• Ability to analyze and communicate complex engineering data (test reports, performance curves, safety data, compliance documentation)
• Experience with solutions involving ROI/TCO models based on efficiency, maintenance cycles, and operational savings
• Excellent technical communication skills with ability to translate engineering concepts to commercial audiences
• Ability to travel at least 70% within North America; international travel as needed.

Salary: 80.000 - 120.000 $/yr

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