Sales Manager, Italy

About the Company

Reach Surgical, a Genesis Medtech Company, is a leading minimally-invasive surgical device manufacturer and supplier, committed to serving high-quality products to healthcare practitioners and patients worldwide. We deliver advanced technology and cost effective minimally-invasive surgical products to medical institutions and provide patients with reliable and economical treatment solutions.

About the Role

We are looking for a high-performing Sales Manager to spearhead regional sales management, drive business growth, and accelerate the expansion of Reach Surgical products for Italy.

Responsibilities

Development and Execution of Sales Plans

• Sales Strategy and Execution: Define clear and measurable overseas sales goals, develop corresponding action plans, and execute them effectively to meet company objectives.
• Market Intelligence: Conduct detailed hospital and micro-market analysis; maintain up-to‑date market intelligence to understand industry trends and competitive landscapes.
• Competitive Strategy: Formulate and implement effective competitive strategies based on insights into market dynamics and competitor activities.
• Cross‑functional Collaboration: Support regional marketing activities, leverage internal and external resources efficiently, and enhance overall customer value.
• Decision‑Making: Maintain a deep understanding of regional market conditions; identify emerging opportunities and potential challenges to make informed and timely decisions.

KOL (Key Opinion Leader) Management

• Database Development: Establish and maintain a comprehensive overseas KOL information archive.
• Customer Insight: Analyze the potential and specific needs of KOLs to develop targeted engagement plans.
• Relationship Management: Strategically allocate resources to build, strengthen, and sustain long‑term cooperative relationships with KOLs.

Distributor Management

• Distributor Development: Identify, evaluate, and onboard distributors that meet company criteria and strategic alignment.
• Performance Support & Training: Provide motivation, ongoing support, and training to ensure distributors adhere to company standards and deliver expected outcomes.
• Channel Optimization: Demonstrate strong communication and distributor management skills; conduct regular performance reviews and offer actionable feedback to maintain an effective and healthy distribution network.

Qualifications & Requirements

• Bachelor’s degree or higher in Business Management, Marketing, Trade, Life Sciences, Clinical Sciences or a related field.
• Minimum 3 years of experience in international sales or business development, preferably in the minimally‑invasive surgical specialty or medical device industry.
• Proficiency in English is required.
• Strong sales and negotiation skills. Excellent communication and interpersonal skills with experience in cross‑cultural communication.