Sales/Marketing Manager - Leidinggevende

Location: Rome HQ (London office growing) | Flexible / hybrid for the right person.

About the Role

Carpe Diem Tours is hiring a Marketing Manager to be the creative engine and day-to-day driver of our marketing function. You will partner closely with our external marketing agency (AAMP), who lead in carved-out areas of the funnel, and you will own everything else — including the bits that sit in-house: our OTAs and distribution, our website, and direct bookings. We run food tours, cooking classes, walking tours, and ticketed experiences across seven European cities — Rome, Florence, Barcelona, Lisbon, London, Madrid, and Budapest — with around 100,000 customers a year. We have built a strong brand and an established marketing engine. What we need now is someone with sharp creative instincts and real ownership energy to keep all of it moving, protect the brand, and find the angles that grow direct revenue.

Responsibilities

• Lift website performance through better content, CRO, and creative testing.
• Keep the Carpe Diem brand consistent and well-applied across every touchpoint.
• Set the creative bar across ads, OTA listings, social, email, and website.
• Take full ownership of the Carpe Diem Tours website — content, performance, CRO, UX, and the direct booking funnel.
• Work closely with our Technical Director (Alina) and her team to test, ship, and improve.
• Steward the brand: ensure tone, visual identity, and positioning are consistent across every channel and every sub‑brand (Tipsy Tour, Jack the Ripper Tour, Ghost Tour London, Rome With Chef).
• Lead and develop three direct reports: our Copywriter, our Social Media / Content Manager, and our Distribution Manager.
• Provide creative direction to our Distribution Manager so our listings on Viator, GetYourGuide, Airbnb Experiences, and others stand out and convert.
• Support our B2B growth efforts — collateral, decks, partner‑facing communications, and campaigns aimed at travel agents, tour operators, and partnership prospects.
• Turn agreed strategy into integrated campaigns across paid, organic, email, OTA, and direct, and ship them on time.

Desired Skills & Qualifications

• 3-5 years of marketing experience with increasing responsibility.
• Proven experience leading creative work and managing small teams.
• Track record of owning website content, CRO, or digital experience.
• Experience marketing on online marketplaces (Amazon, Etsy, Booking.Travel, tours, hospitality, or experience-based business background is a bonus).
• Native or near-native English.
• Strong creative instinct; ability to ship fast and lead with a high creative bar.
• Web-native understanding of how copy and creative drive website performance and conversion.
• Comfort with using AI to revolutionise how the marketing department works — from creative production to reporting to day-to-day workflow.
• Basic project‑management ability to juggle multiple campaigns, channels, and people.
• Eye for keeping brand on‑brand and an instinct to fix drift.
• Willingness to travel regularly between destinations: Rome, Florence, Barcelona, Lisbon, London, Madrid, and Budapest.

Ideal candidates are based in Rome or London, but flexible or hybrid setups are considered for the right person. We expect regular travel between our destinations.

Tell us about a piece of marketing you are proud of and what made it work.