Senior Brand Manager, Onco-hematology

Job Description

Scope

Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.

Main Responsibilities

Business & Financial Acumen

• Support the Business Unit Manager in Brand Financial processes:
• Budget allocation and monitoring
• Monthly performance analysis
• Brand S & OP preparation
• 1-year Financial Plan & Long-Range Plan

Analysis to Insights

• Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection

Customer Strategy

• Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager

Marketing Mix Optimization

• Ensure & coordinate the implementation of all activities related to the Functional Plan
• Provide an innovative and patient‑centric mindset and a multi‑stakeholders approach to meet strategic Brand objectives

Effective Engagement

• Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materials
• Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field team

Internal & External Stakeholder Alignment

• Leverage on strong relationships with international and local internal Stakeholders
• Demonstrate a comprehensive understanding of the external Stakeholders’ needs and behaviors through in‑field effective presence with the ability to create and maintain solid relationships

Qualifications

Skills and Experience:

• Degree level education (or equivalent), preferably Life Sciences or Economics
• Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma
• Strategic Thinking mindset
• Leadership; Coaching
• Solid working knowledge of healthcare environment
• Project Management skills
• Local and international mobility
• English language proficiency verbally and in writing

Preferred

• Experience in hematology/oncology or highly specialized Therapeutic Areas
• In-Field Experience
• Prior experience of Product launch management

Additional Information

Main Stakeholders

• External: Health Care Professionals, Key Opinion Leaders, Agencies (MR, PR, Digital)
• Internal: Brand Team, In-Field team, Supportive Functions, Area and Global Commercial, Affiliate Management Team

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.