Senior European IVD Marketing Manager - Milan

Senior European IVD Marketing Manager - Milan

Senior European IVD Marketing Manager - Milan

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DYMIND is a globally recognized high-tech enterprise specializing in the R&D, manufacturing, sales, and service of medical devices and reagents in the In Vitro Diagnostics (IVD) field. Our innovative diagnostic solutions are at the forefront of advancing healthcare worldwide.

Position Title:

Senior European IVD Marketing Manager - Milan

Job Overview:

We are seeking an experienced Senior European Marketing Manager to lead our marketing efforts in the region. Based in Milan , this role will oversee market expansion and brand growth across Europe Region , working closely with distributors, key opinion leaders (KOLs), and cross-functional teams. The ideal candidate will have a deep understanding of the hematology analyzer market , strong strategic thinking, and the ability to execute marketing plans that drive revenue growth and market share.

Key Responsibilities:

• Market Strategy Development & Execution : Develop and implement marketing strategies for the Europe region in alignment with the company’s global strategy to enhance brand awareness and market penetration.
• Business Growth & Channel Expansion : Identify, establish, and manage distributor, dealer, and direct sales networks to optimize channel management and improve sales conversion.
• Market Research & Competitive Analysis : Conduct in-depth analysis of industry trends, market dynamics, competitive landscape, and regulatory policies in Europe to drive data-driven decision-making.
• Brand Promotion & Event Planning : Plan and execute online and offline marketing activities, including trade shows, academic conferences, KOL collaborations, and product campaigns to enhance brand visibility.
• Cross-functional Collaboration : Work closely with sales, technical support, regulatory, and product teams to ensure marketing strategies align with business objectives.
• Sales Enablement : Provide market insights and sales tools, including promotional materials, sales training, and customer engagement strategies to improve sales effectiveness.

Qualifications:

• Educational Background : Bachelor’s degree or higher in Marketing, Biomedical Science, Medical Devices, or related fields.
• Industry Experience : Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers .
• Market Expertise : Proven experience in marketing, channel management, and brand promotion in Europe, with a strong understanding of local healthcare regulations and market needs.
• Language Skills : Fluency in English is required.
• Analytical & Strategic Thinking : Strong data analysis skills with the ability to develop strategic plans based on market insights.
• Cross-cultural Communication : Ability to work effectively in a multicultural environment and collaborate across different countries and teams.
• Execution & Adaptability : Self-driven, capable of working independently in a fast-paced environment, and able to adjust strategies based on market changes.
• Travel Requirement : Willingness to travel frequently across the Europe region to cover key markets.

What We Offer:

At DYMIND, we value talent and offer competitive compensation packages designed to attract top-tier professionals. We provide a dynamic and supportive working environment where your contributions are recognized and rewarded. In addition to a competitive salary, we offer performance-based bonuses, comprehensive benefits, and opportunities for career development within a rapidly growing global company.

If you are a senior IVD sales looking to make an impact in a leading company with a strong market presence, we would love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Public Relations

• Industries

  Hospitals and Health Care, Medical Practices, and Medical Equipment Manufacturing

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