Senior Field Marketing Manager- Italy & Middle East

Job Title: Senior Field Marketing Manager, Italy & Middle East

Job Type: Full Time

Location: Milan area, with regular travel in the region

Job Overview: As the Senior Field Marketing Manager for the Benelux & Nordics region at Appian, you will lead demand generation initiatives across the region. Reporting to the Senior Director of Regional Marketing, EMEA, your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide and account‑based marketing campaigns. Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region. Design and execute scalable GTM programs including executive events, regional campaigns, and partner‑led initiatives tailored to local markets. You’ll be results‑driven and will work in close collaboration with the extended Appian Marketing team and other stakeholders to ensure that marketing efforts align with overall business objectives. You will oversee regional budget allocation, investment prioritization, and ROI accountability across field programs. This role requires a good understanding of best marketing practices and trends, plus the ability to be hands‑on whenever necessary to get work done.

Key Responsibilities

• Develop and execute comprehensive demand‑generation programs tailored to key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
• Create and implement account‑specific marketing plans in collaboration with account teams.
• Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
• Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
• Utilise data‑driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
• Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
• Collaborate with cross‑functional teams, including Partner Marketing, Digital Marketing, PR & Communications, and Customer Marketing to integrate marketing efforts.
• Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover new opportunities for growth and differentiation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related area.
• Minimum of 4–6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
• Proven track record of successfully developing and executing demand‑generation strategies that drive pipeline growth and revenue expansion within the Financial Services industry.
• Experience with Account‑Based Marketing.
• Strong personal and cross‑functional team leadership skills.
• Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Excellent communication, collaboration, and stakeholder management skills.
• Strategic thinker with the ability to translate market insights into actionable marketing plans.
• Self‑motivated and results‑oriented, with a passion for driving business impact and exceeding targets.

Benefits

Appian offers a comprehensive benefits package designed to support your health, well‑being, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family‑forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

Equal Employment Opportunity

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case‑by‑case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at . Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.