Descrizione dell'offerta
Senior Marketing Specialist – Companion Animals
Join our Animal Health Marketing team and contribute to innovative solutions that improve the health and well‑being of companion animals while supporting veterinary professionals worldwide. Responsibilities
Develop and lead the marketing plan for the Companion Animals product portfolio, including product strategy and tactical initiatives to achieve business objectives. Create and execute promotional initiatives and tools, translating market insights into actionable campaigns. Analyze market trends, customer needs, and competitor activities, conducting field visits with the sales team to align strategies with customer expectations. Collaborate with Sales and Technical teams to define, organize, and deliver value‑added services and initiatives for customers and key accounts. Interpret and manage sell‑in and sell‑out data to support strategic decision‑making and business growth. Define and execute effective digital marketing strategies to enhance product value and brand reputation. Partner with Global Headquarters to ensure alignment between local and global marketing strategies. Prepare marketing presentations, promotional materials, and support sales force training activities. Contribute to the successful launch of new products and initiatives within the Companion Animals portfolio. Forecast demand and conduct periodic review and management of budgets, ensuring alignment with financial objectives. Monitor, control, and optimize the expense budget to meet financial goals. Qualifications
3–5 years of experience in marketing, communications, customer value management or related roles, preferably within the Animal Health sector. Degree in Life Sciences, Veterinary Sciences, Marketing, Business Administration or a related field. Strong interest in technology, innovation and digital transformation. Excellent analytical skills with the ability to translate data into actionable insights. Strong project management, communication and stakeholder engagement skills. Fluency in Italian and English, both written and spoken. Passion for the companion animal sector and a customer‑focused mindset. Compensation
Salary range: €49,900 – €84,800 per year (depending on experience, skills, and organizational needs). Eligible for annual bonus and long‑term incentives.
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Join our Animal Health Marketing team and contribute to innovative solutions that improve the health and well‑being of companion animals while supporting veterinary professionals worldwide. Responsibilities
Develop and lead the marketing plan for the Companion Animals product portfolio, including product strategy and tactical initiatives to achieve business objectives. Create and execute promotional initiatives and tools, translating market insights into actionable campaigns. Analyze market trends, customer needs, and competitor activities, conducting field visits with the sales team to align strategies with customer expectations. Collaborate with Sales and Technical teams to define, organize, and deliver value‑added services and initiatives for customers and key accounts. Interpret and manage sell‑in and sell‑out data to support strategic decision‑making and business growth. Define and execute effective digital marketing strategies to enhance product value and brand reputation. Partner with Global Headquarters to ensure alignment between local and global marketing strategies. Prepare marketing presentations, promotional materials, and support sales force training activities. Contribute to the successful launch of new products and initiatives within the Companion Animals portfolio. Forecast demand and conduct periodic review and management of budgets, ensuring alignment with financial objectives. Monitor, control, and optimize the expense budget to meet financial goals. Qualifications
3–5 years of experience in marketing, communications, customer value management or related roles, preferably within the Animal Health sector. Degree in Life Sciences, Veterinary Sciences, Marketing, Business Administration or a related field. Strong interest in technology, innovation and digital transformation. Excellent analytical skills with the ability to translate data into actionable insights. Strong project management, communication and stakeholder engagement skills. Fluency in Italian and English, both written and spoken. Passion for the companion animal sector and a customer‑focused mindset. Compensation
Salary range: €49,900 – €84,800 per year (depending on experience, skills, and organizational needs). Eligible for annual bonus and long‑term incentives.
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