Senior SEM Manager

From day one at Unobravo, we've been on a mission to

make mental health support truly accessible to everyone

by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.

Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With

over 9,500 qualified therapists

and more than

10 million therapy sessions

delivered, we're proud to have made a meaningful difference in countless lives.

Join us as our new

Senior SEM Manager

in the

Performance Marketing team : an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.

We're seeking someone bold and visionary, ready to break barriers and fuel our international expansion.

THE ESSENTIALS Seniority:

Mid-Senior

Languages:

Italian, English (fluent)

Preferred Location:

Milan

Salary range:

EUR 50,000 - 65,000 in line with our commitment to transparent and equitable compensation practices

THE ROLE We're looking for an

Senior SEM Manager

to own and scale our Paid Search growth strategy across Italy and Spain. You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:CAC. You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity.

WHAT YOU'LL DO Own Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and YouTube. Drive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making. Build and execute a structured experimentation roadmap, including A/B testing, landing page testing, geo testing, and incrementality measurement. Ensure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to improve performance visibility and funnel insights. Collaborate cross-functionally with Product, Data, and Creative teams to align campaign strategy with user experience, messaging, and business priorities.

MUST-HAVE 6+ years of experience in Paid Search / SEM / Performance Marketing in high-growth environments. Strong expertise in Google Ads (Search, Performance Max, Demand Gen) with experience managing large budgets. Strong analytical mindset and solid measurement foundation, including Google Tag Manager and conversion tracking best practices. Experience optimizing beyond CPL, using metrics such as lead quality, cohorted CVR, CAC, and LTV:CAC. Structured experimentation approach: A/B testing, geo tests, landing page testing, incrementality thinking. AI-first working style, actively leveraging automation to improve speed and performance. High ownership, execution speed, and comfort working in ambiguity. Fluent in Italian and English (written and spoken)

POWER-UPS Experience with Microsoft Ads / Bing Ads campaigns. Spanish language skills (working knowledge or higher). Familiarity with incrementality measurement tools and multi-touch attribution platforms.

Not everyone checks every box, and that's okay. If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you.

WHAT WE OFFER Scaling with purpose

Step into a work environment that’s in

constant motion , and

ever-evolving . Be part of a company that's on the rise!

Everyone Needs Unobravo

Your mental health matters. Get access to

exclusive discounts on psychotherapy sessions

with our professionals: your well-being comes first.

Moments That Matter

Enjoy unforgettable

company retreats ,

team-building

experiences, nationwide

aperitivo parties

and more.. Because we love celebrating milestones together!

Free Online Language Training

We speak your language, and want you to speak ours! Enjoy a

free membership and conversation courses

on our language platform to grow personally and professionally.

Birthday Off

Celebrating the passing of time is also fun at Unobravo! All employees can enjoy a

day off

on the month of their

birthday .

World Mental Health Day, Our Way

On World Mental Health Day, we step back together, giving each of us

an additional day off

to rest, reflect and recharge.

Inclusive Parental Leave

Enjoy

extra days off

to celebrate the arrival of your little ones. Available for

all parents , including biological fathers, same-sex parents, adoptive, and foster parents. Because every family deserves time to connect.

To Fit in Our Culture

At Unobravo, what truly connects us isn’t just

what

we do — it’s

how

we do it.

If you’re curious to discover the values and behaviors that guide us every day, take a look at our

Culture Page

and see what being part of Unobravo really means.

Come as you are

At Unobravo, everyone is welcome. We value individuality and believe that diverse perspectives make us stronger.

We’re proud to be an equal‑opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all.

If you require any support or adjustments during the application or interview process, please let us know, we’ll do our best to make sure you have a positive experience.

Selection Process Every application is carefully reviewed by our Talent team. If your profile matches the role, we’ll reach out to schedule an introductory call.

Our selection journey may vary depending on the position, but it’s always designed to be clear, engaging, and meaningful. You might be invited to complete a case study and will meet your future manager and key team members along the way, so you can get a real sense of what it’s like to work with us, because finding the right fit goes both ways.

And don’t worry! You’ll always have a dedicated point of contact from our Talent team to guide you through each step and make sure you have the best possible experience.

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