Seo Specialist

Job Description

The SEO Specialist is responsible for monitoring and overseeing search engine optimization projects for all Group Brands. The core responsibilities of the role are: Guaranteeing that positioning is appropriate to Brand objectives. Contributing to optimization interventions by analyzing different scenarios and producing technical documentation consistent with the idea of Brand development. Qualifications

Guarantees the correct positioning of e-commerce projects through analysis of SEO scenarios (incoming links, competitors, technical problems of a site, server logs, etc.) Assigns priority to optimization interventions deemed necessary and produces technical documentation to achieve the Brand’s objectives. Collects the necessary information from the main sites of interest, through its ability to use the appropriate crawling tools. Takes care of the production and dissemination of documentation relating to the keywords to be monitored and SEO best practices to be followed, so that all the offices involved (copy team, store management...) are aligned. Maintains constant and in-depth knowledge of inbound link acquisition techniques and strategies, technologies and specific programming languages area. Promotes the development of Role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness-efficiency of one’s Responsibilities. Promotes, adopts, develops the use of digital technologies within one’s function in relation both in the management of the process and in relations with internal and external interlocutors involved in the business. Supervises product descriptions and on-page texts of the landing pages in order to improve the indexing of the site’s contents based on brand keywords. Coordinates external partners and suppliers to support the brand in the management of complex projects (site refactoring, link building investments).

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