Descrizione dell'offerta
Italy / Milano
Your seat to fill:
Execute and support global PR, influencer and VIP strategies and initiatives, ensuring strong alignment with CYBEX’s brand positioning, communication objectives and category priorities
Identify, research and build long-term relationships with relevant influencers, VIPs, tastemakers, experts, institutions and key opinion leaders across parenting, lifestyle, fashion, design, health & wellness, child safety, automotive and technology
Manage influencer collaborations end-to-end, including partner identification, outreach, negotiations, contracts, product seeding, briefing, content approvals, timelines, campaign coordination and reportingCoordinate global product seeding, gifting and paid influencer campaigns, ensuring effective product allocation, tracking, follow-up and execution across markets
Support global media relations by maintaining and developing relevant press contacts, preparing communication and press materials, coordinating product loans and identifying editorial opportunities across fashion, lifestyle, parenting, safety, automotive, technology and innovation media
Support the planning and execution PR events, influencer activations, product launches and experiential initiatives, including guest management, product coordination, press and social amplification, and on-site support where required
Collaborate closely with international markets and PR agencies to ensure consistent execution of global campaigns, while gathering local insights, identifying market opportunities and sharing best practices
Monitor influencer activity, media coverage and campaign performance, preparing regular reports, insights and recommendations to continuously improve communication strategies and future activations
Develop and maintain global PR toolkits, communication materials, campaign guidelines and best-practice resources to enable regional teams and ensure consistent messaging across markets
Stay ahead of emerging creators, social media trends, and parenting communities, proactively identifying new partnership and storytelling opportunities
Your stroll to CYBEX:
Bachelor’s degree in Communications, Public Relations, Marketing, Media Studies, International Relations or a related field
First experience in PR, influencer marketing, brand communications or a comparable communications role
Previous experience in one or more relevant sectors such as premium lifestyle, fashion, parenting, design, consumer goods, automotive, technology or child safety, with an understanding of consumer needs and brand positioning
Strong understanding of influencer marketing, social media platforms, creator ecosystems and current content trends
Proven experience managing influencer or PR campaigns from briefing and activation through to reporting and evaluation
Excellent organizational and project management skills, with a strong attention to detail and the ability to manage multiple projects and stakeholders simultaneously
Ability to work effectively in a fast-paced, international environment, balancing strategic priorities with hands‑on execution
Strong interpersonal and communication skills, with a proactive, collaborative and relationship-oriented mindset
Excellent written and spoken English; German is considered a plus
CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.
#J-18808-Ljbffr
Your seat to fill:
Execute and support global PR, influencer and VIP strategies and initiatives, ensuring strong alignment with CYBEX’s brand positioning, communication objectives and category priorities
Identify, research and build long-term relationships with relevant influencers, VIPs, tastemakers, experts, institutions and key opinion leaders across parenting, lifestyle, fashion, design, health & wellness, child safety, automotive and technology
Manage influencer collaborations end-to-end, including partner identification, outreach, negotiations, contracts, product seeding, briefing, content approvals, timelines, campaign coordination and reportingCoordinate global product seeding, gifting and paid influencer campaigns, ensuring effective product allocation, tracking, follow-up and execution across markets
Support global media relations by maintaining and developing relevant press contacts, preparing communication and press materials, coordinating product loans and identifying editorial opportunities across fashion, lifestyle, parenting, safety, automotive, technology and innovation media
Support the planning and execution PR events, influencer activations, product launches and experiential initiatives, including guest management, product coordination, press and social amplification, and on-site support where required
Collaborate closely with international markets and PR agencies to ensure consistent execution of global campaigns, while gathering local insights, identifying market opportunities and sharing best practices
Monitor influencer activity, media coverage and campaign performance, preparing regular reports, insights and recommendations to continuously improve communication strategies and future activations
Develop and maintain global PR toolkits, communication materials, campaign guidelines and best-practice resources to enable regional teams and ensure consistent messaging across markets
Stay ahead of emerging creators, social media trends, and parenting communities, proactively identifying new partnership and storytelling opportunities
Your stroll to CYBEX:
Bachelor’s degree in Communications, Public Relations, Marketing, Media Studies, International Relations or a related field
First experience in PR, influencer marketing, brand communications or a comparable communications role
Previous experience in one or more relevant sectors such as premium lifestyle, fashion, parenting, design, consumer goods, automotive, technology or child safety, with an understanding of consumer needs and brand positioning
Strong understanding of influencer marketing, social media platforms, creator ecosystems and current content trends
Proven experience managing influencer or PR campaigns from briefing and activation through to reporting and evaluation
Excellent organizational and project management skills, with a strong attention to detail and the ability to manage multiple projects and stakeholders simultaneously
Ability to work effectively in a fast-paced, international environment, balancing strategic priorities with hands‑on execution
Strong interpersonal and communication skills, with a proactive, collaborative and relationship-oriented mindset
Excellent written and spoken English; German is considered a plus
CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.
#J-18808-Ljbffr
Candidatura e Ritorno (in fondo)
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