Sr. Director Marketing Southern Europe

About the role

Tinder is looking for a marketing leader to guide our business growth in Spain and Italy and raise the bar of our creative excellence. You’ll own the brand, campaigns, paid media investments, social media and partnerships for the S.E. region, ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for Gen Z female audiences across the region.

The role can be based in Madrid or Milan.

In this role, you will:

• Marketing Strategy: Own and execute the marketing strategy for Italy and Spain, collaborate with EMEA leadership and global marketing teams to ensure alignment, localize Tinder’s brand narrative to resonate with youth culture and regional nuances, lead community and event marketing, translate data into insights, align communication strategies with key stakeholders in the US and Europe, assist in creating and distributing content via paid media campaigns, partnerships or influencers, and monitor competitor activities and market trends.
• Team Leadership and Collaboration: Collaborate closely with Integrated MarComms, manage a growing team with plans for future expansion, foster a collaborative environment within a matrix organization, partner with functional teams such as Media, Partnerships, Social, and Marketing Support, drive Tinder’s brand equity through innovative campaigns, and establish and nurture long‑lasting brand partnerships.
• Market Insights and Strategy: Stay ahead of cultural and market trends, identify opportunities for differentiation and growth, and use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.
• Execution Excellence: Oversee content creation, media campaigns, and project delivery in collaboration with external agencies, ensure consistent and aligned messaging across all touchpoints, and translate strategic goals into actionable plans that achieve measurable results.

You’ll Need:

• Several years of experience in managing marketing projects and budgets with at least five years of country leadership in marketing, preferably with direct‑to‑consumer brands in tech, fashion, streaming, or consumer goods.
• Comfort building and executing tailor‑made strategies that span creative marketing, business growth, media, and product development.
• Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
• Experience working in a matrixed organization and leading cross‑functional teams.
• Deep understanding of youth culture and the unique cultural nuances of the S.E. region.
• Native Spanish and/or Italian speaker; fluency in English is essential.
• Demonstrated ability to build, inspire, and lead high‑performing teams.
• Strong interpersonal communication skills with experience managing virtual and cross‑functional teams.
• Proven experience in top talent and influencer management.
• Strong mix of conceptual and analytical capabilities combined with a hands‑on and agile mentality to get things done.

Nice to Have:

• Thrives in a fast‑moving, entrepreneurial tech environment.
• Strong executive presence with a robust network in technology, entertainment, or media.
• Experience developing and executing custom strategies across marketing, business growth, and media.
• Previous success in driving marketing for digital services, especially membership models or subscription businesses.
• Background in entertainment or live experiences at scale is a strong plus.

As part of our team, you’ll enjoy:

• The hustle of a startup with the impact of a global business.
• Tremendous opportunity to solve some of the industry’s most exciting problems.
• Working with an extraordinary team of smart, creative, fun and highly motivated people.
• Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events.

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:

If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview, please speak to your Talent Acquisition Partner directly.