Strategic Planner

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

VML is seeking a talented Strategic Planner for our Milan office.

As a Strategic Planner, your responsibilities will include:

• Supporting the development of integrated communication strategies for our clients, from market analysis to KPI definition.
• Collaborating with creative, digital, and account teams to ensure campaign consistency and effectiveness.
• Presenting strategies to clients and managing relationships with key stakeholders.
• Monitoring campaign performance and implementing necessary optimizations.
• Identifying new business opportunities and contributing to the agency's growth.

What we are looking for:

• At least 4 years of experience in strategic roles within communication agencies.
• Deep knowledge of the media landscape and market trends.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Fluent in English.
• A passion for innovation and creativity.

#LI-EMEA #LI-HYBRID

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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