TikTok Shop - Fashion Key Account Manager

Experteer Overview

As a Key Account Manager at TikTok Shop, you pursue non-organic growth by winning major fashion brands for our platform in Italy and across the EU. You own the end-to-end acquisition process, from first outreach to onboarding and initial activation, while also driving long-term growth with these partners. You operate as a senior commercial owner, engaging C-suite stakeholders and navigating multi-market brand structures to scale partnerships through content, creator, and campaign activation. You will shape cross-market expansion and contribute to repeatable growth playbooks with a focus on impact and revenue.

Retribuzione / Benefits

• Own the acquisition pipeline for priority fashion brands in IT and selected EU markets
• Lead end-to-end commercial closings from outreach to onboarding and 90 days activation
• Engage C-suite and senior leaders to position TikTok Shop as a strategic channel
• Navigate multi-market brand organisations and align local and EU teams
• Develop tailored acquisition pitches incorporating category analysis and business terms
• Collaborate with category, campaigns, creator, operations, product, and policy teams to accelerate time-to-first-sale
• Drive participation in major commercial moments and ensure activation with impact
• Own ongoing account growth and accountability for sustained GMV and seller health
• Build repeatable growth playbooks for cross-category EU deploymentSurface insights on competition, friction, policy, and trends to inform strategy
• Lead partner participation in campaigns and launches across EU markets

Responsabilità

• 5+ years in Operations, Account management, or similar field
• Proven direct acquisition or strategic sales experience with enterprise deals
• Experience engaging C-suite and closing complex multi-stakeholder deals
• Strong commercial acumen to size opportunities, build business cases, and negotiate
• Understanding of social commerce, creator ecosystems, livestreaming, and short-video formats or ability to learn quickly
• Fluency in Italian
• Ability to thrive in ambiguity and matrixed environments