Tourism Sales Manager

For one of the most important International Sporting Club, HQ Como ,we are looking for a results-driven and strategic Tourism Sales Manager to lead and expand our commercial activities within the tourism and hospitality sector.

The Sales Manager will be responsible for activating and managing key partnerships, developing corporate and B2B relationships, and executing the commercial plan to achieve growth targets and maximize ROI.

Key Responsibilities

Partner & Contract Management

• Develop and manage relationships with partner hotels and tourism service providers
• Handle all aspects of contractual negotiation and administration with suppliers and commercial partners
• Activate and manage B2B partnerships in both the Leisure and MICE (Meetings, Incentives, Conferences, Exhibitions) segments
• Initiate and grow contacts in the corporate sector to expand the commercial network

Commercial Strategy & Execution

• Lead the implementation of the company’s annual commercial and sales strategy
• Ensure proper alignment between operational execution and sales objectives
• Support the development and delivery of key commercial initiatives and promotions

Monitoring & Reporting

• Monitor the performance of sales activities, tracking KPIs such as revenue, costs, and ROI
• Provide regular reports on inbound and outbound commercial actions to management
• Analyze performance data to assess and optimize the potential of partnerships and revenue streams

You’ll be a great fit if you have

• Proven experience in a similar role, ideally as a Sales Manager in the hotellerie industry, tourism, or tour operator sector
• Strong knowledge of commercial and contractual processes within the tourism industry
• Experience with both B2B leisure and MICE segments is highly preferred
• Excellent understanding of the tourism value chain and partnership dynamics
• A goal-oriented mindset with strong skills in planning and prioritization
• Excellent interpersonal and negotiation abilities
• Strong analytical thinking, particularly in evaluating relationship potential and revenue generation
• High level of involvement in both strategic and day-to-day commercial and operational activities
• Team player mindset with the ability to work cross-functionally with different departments