Trade Marketing & Category Manager

What you´ll do

• Lead Trade marketing and Category Management Team to craft local channels and customers strategy, consistency with the Company vision and key objectives
• Translate Brands plans into compelling channels strategies by category, delivering annual Channels Plans
• Steer categories and channels plans by taking into account brands strategies, shopper insights, market data, channels dynamics and knowledge as well as customers objectives
• Define prioritization of investment among categories , initiatives and channels
• Develop category promo strategy ensuring consistency among different channels and subchannels and alignment to overall business goals
• Set promo initiatives goals , defining KPIs , track results, deriving learning to inform future decisions and activities Lead category management initiatives that foster shopper education and category growth
• Manage consumer journey by ensuring effective and innovative initiatives to drive consideration and conversion
• Manage Trade Marketing team, providing coaching, upskilling and people development
• Coordinate Application Engineering team to move forward the company strategic agenda in terms of Consumer and Customer centricity

What makes you a good fit

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