Trade Marketing Manager

Experteer Overview

In this role you will steer trade marketing and channel strategy for Modern Channels, shaping promo plans, KPIs, and learnings to boost in-store execution. You’ll enhance brand presence across trade channels and drive successful launches for innovations. You’ll collaborate with Sales, Marketing, and Commercial Excellence to achieve growth and impact within Henkel’s global, sustainable business.

Retribuzione / Benefits

• Steer trade marketing and channel strategy for Modern Channels
• Define promo and in-store plan, set KPIs and track results
• Improve brand presence and campaign execution through strong in-store planning
• Define and implement launch plans for Innovation to reach targets
• Collaborate with Sales, Marketing, and Commercial Excellence to achieve objectives

Responsabilità

• Master's Degree in Economics, Management, Marketing or Trade Marketing
• At least 4 years of experience in Marketing/Trade Marketing/Sales in FMCG
• Strong data analysis skills
• Advanced knowledge of MS Office
• Excellent verbal and written communication skills
• Proficient in English and Italian

Requisiti fondamentali

• Flexible work scheme with flexible hours
• Hybrid work model
• Work from anywhere up to 30 days per year
• Global wellbeing standards
• Gender-neutral parental leave
• Employee Share Plan with Henkel matching shares