Descrizione dell'offerta
Vertical and Ecosystem Marketing Professional
Specialista Senior / Project Manager
In this role you drive integrated marketing across priority industry verticals and partner ecosystems to fuel business growth. You collaborate with Sales, Business Units and Global Marketing to translate priorities into go-to-market plans and demand generation programs. You'll manage campaigns across digital and physical channels, measure performance, and enable ecosystem partnerships. This position offers the chance to shape marketing for strategic segments in a global tech-enabled environment within Siemens.
Parenthood support
Psychological support services
Continuous learning opportunities
Plan and execute marketing initiatives across assigned verticals and market segments
Translate business priorities into targeted go-to-market programs and customer engagement activities
Run integrated demand generation programs across digital channels, events, ABM, and industry campaigns
Support pipeline development through measurable marketing activities aligned with commercial objectives
Collaborate with Sales and Global Marketing to maximize campaign effectiveness and opportunity development
Track and optimize marketing performance using KPIs (MQLs, conversion, pipeline, ROI)
Support co-marketing with OEMs, distributors, system integrators, and ecosystem partners
Share actionable insights to continuously improve marketing effectiveness and business outcomes
Bachelor in Marketing
4-5 years in Marketing, preferably B2B technology, industrial, automation, or digital transformation
Proven experience in demand generation and integrated marketing campaigns
Strong understanding of marketing planning, campaign management, and funnel performance
Familiarity with ABM and channel marketing with OEMs, distributors, system integrators, or strategic partners
Ability to translate priorities into measurable marketing actions and outcomes
Data-driven with KPI tracking experience
Experience with CRM, marketing automation, analytics platforms, and digital marketing tools
Excellent stakeholder management, communication, and collaboration; cross-functional/matrix experience
Professional proficiency in English and Italian
#J-18808-Ljbffr
In this role you drive integrated marketing across priority industry verticals and partner ecosystems to fuel business growth. You collaborate with Sales, Business Units and Global Marketing to translate priorities into go-to-market plans and demand generation programs. You'll manage campaigns across digital and physical channels, measure performance, and enable ecosystem partnerships. This position offers the chance to shape marketing for strategic segments in a global tech-enabled environment within Siemens.
Parenthood support
Psychological support services
Continuous learning opportunities
Plan and execute marketing initiatives across assigned verticals and market segments
Translate business priorities into targeted go-to-market programs and customer engagement activities
Run integrated demand generation programs across digital channels, events, ABM, and industry campaigns
Support pipeline development through measurable marketing activities aligned with commercial objectives
Collaborate with Sales and Global Marketing to maximize campaign effectiveness and opportunity development
Track and optimize marketing performance using KPIs (MQLs, conversion, pipeline, ROI)
Support co-marketing with OEMs, distributors, system integrators, and ecosystem partners
Share actionable insights to continuously improve marketing effectiveness and business outcomes
Bachelor in Marketing
4-5 years in Marketing, preferably B2B technology, industrial, automation, or digital transformation
Proven experience in demand generation and integrated marketing campaigns
Strong understanding of marketing planning, campaign management, and funnel performance
Familiarity with ABM and channel marketing with OEMs, distributors, system integrators, or strategic partners
Ability to translate priorities into measurable marketing actions and outcomes
Data-driven with KPI tracking experience
Experience with CRM, marketing automation, analytics platforms, and digital marketing tools
Excellent stakeholder management, communication, and collaboration; cross-functional/matrix experience
Professional proficiency in English and Italian
#J-18808-Ljbffr
Candidatura e Ritorno (in fondo)
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